Autonomous traffic agents (ATAs) are expected to act in ways tat are not only safe, but also aligned with stakeholder values across legal, social, and moral dimensions. In this paper, we adopt an established formal model of conflict from epistemic game theory to support the development of such agents. We focus on value conflicts-situations in which agents face competing goals rooted in value-laden situations and show how conflict analysis can inform key phases of the design process. This includes value elicitation, capability specification, explanation, and adaptive system refinement. We elaborate and apply the concept of Value-Aligned Operational Design Domains (VODDs) to structure autonomy in accordance with contextual value priorities. Our approach shifts the emphasis from solving moral dilemmas at runtime to anticipating and structuring value-sensitive behaviour during development.

In 1984, Heathkit presented HERO Jr. as the first robot that could be used in households to perform a variety of tasks, such as guarding people's homes, setting reminders, and even playing games. Following this development, many companies launched affordable "smart robots" that could be used within the household. Some of these technologies, like Google Home, Amazon Echo and Roomba, have become household staples; meanwhile, other products such as Jibo, Aniki, and Kuri failed to successfully launch despite having all the necessary resources. Why were these robots shut down? The simple answer is that most of these personal robots do not work well--but this is not necessarily because we do not have the technological capacity to build highly functional robots.